Content and Creative Manager/Senior Manager
Waymark
Detroit, MI, USA · Remote
USD 80k-125k / year
Posted on Nov 18, 2025
We’re looking for a Content and Creative Manager/Senior Manager who’s passionate about storytelling, design, and bringing bold ideas to life across channels. This is a hands-on role for someone who thrives in fast-moving environments and enjoys both strategy and execution.
You’ll help shape Waymark’s content and creative presence — spanning social, video, and digital storytelling — and play a key role in how we show up as a brand. Reporting to the Director of Marketing, you’ll plan, create, and distribute content that builds awareness, supports go-to-market initiatives, and drives engagement with prospects and customers.
This role blends creativity with action: you’ll plan content, make it, and share it. The ideal candidate loves building new programs, experimenting with formats, and collaborating across teams to tell great stories.
- Application Deadline
- November 26, 2025
- Department
- Marketing
- Employment Type
- Full Time
- Location
- Detroit [Remote]
- Workplace type
- Fully remote
- Compensation
- $80,000 - $125,000 / year
- Reporting To
- Director of Marketing
Key Responsibilities
Content Planning and Creation
- Plan and manage the content calendar across key channels — including social, blog, website, email, and newsletters — with a strong focus on video storytelling.
- Create and publish standout content in multiple formats: posts, videos, case studies, blogs, and marketing resources.
- Write, edit, and adapt content for different platforms to maintain a clear, consistent voice.
- Repurpose top-performing content and continuously test new ideas to increase reach and impact.
- Build systems that make content easy to find, share, and reuse across marketing and other teams.
Social Media Management
- Drive Waymark’s social presence across key platforms — planning, content creation, posting, and audience engagement.
- Develop and execute social campaigns that align with broader marketing goals and spotlight Waymark’s product, customers, and team.
- Create native social content — from posts and graphics to short-form videos — that captures attention and sparks conversation.
- Collaborate with teammates to surface stories, amplify campaigns, and share company updates.
- Track performance and adapt based on insights and trends.
Campaigns and Collaboration
- Support integrated marketing campaigns — from product launches to webinars and events — through creative storytelling and asset creation.
- Partner with Sales and Customer Success to craft enablement materials and showcase customer success stories.
- Work with freelancers and creative partners to scale production when needed.
Skills, Knowledge and Expertise
- 4–7 years of experience in content marketing, creative strategy, or brand marketing (ideally in B2B SaaS or creative tech).
- Experience working in a startup or early-stage company where you’ve built programs from scratch.
- A storyteller at heart who loves to experiment with formats and platforms.
- Excellent writing, editing, and creative production skills.
- Deep understanding of social platforms and what drives engagement.
- Experience working cross-functionally with design and growth teams.
- Excited to build new programs, not just maintain existing ones.
- Bonus: Experience with design, video production, AI tools, or creative SaaS platforms.
About Waymark
We’re on a mission to make great video accessible to everyone – by building powerful, intuitive products that make creative easy.
If that sounds good to you, we’d love for you to apply — even if you live outside the Detroit area (yes, we are remote-friendly, thanks for asking).
Our Hiring Process
Stage 1:
Applied
Stage 2:
Culture Interview
Stage 3:
Hiring Manager Interview
Stage 4:
Hiring Project
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