BizDev Lead, Partnerbrite
WSC Sports
Sales & Business Development
New York, NY, USA
USD 160k-190k / year + Equity
BizDev Lead, Partnerbrite
- Innovation
- New York
- ID: 11988447836
Description
About Partnerbrite:
Partnerbrite is an advertising technology platform built for sports rights holders, and part of WSC Sports.
We enable teams and leagues to monetize their audiences through targeted, performance-driven media sold to sponsors, partners, broadcasters, and brands. By connecting fan data with digital media activation, we turn audiences into measurable commercial outcomes.
This allows rights holders to:
- Drive incremental sponsorship revenue
- Offer targeted media beyond traditional assets
- Prove ROI on partnerships
- Unlock new digital revenue streams
Partnerbrite can be sold as a standalone monetization platform or as part of the WSC ecosystem, combining content, audience, and media activation into a single commercial solution.
Requirements
What You'll Do:
New Business:
- Close new partnerships with teams, leagues, and rights holders
- Deliver against annual new logo and revenue targets
- Build and manage a strong pipeline
- Lead full sales cycle from prospecting to close
Problem-Led Selling:
Sell against core challenges:
- Under-monetized fan data
- Limited targeted media for sponsors
- Lack of measurable ROI
- Disconnected content, data, and media
Stakeholder Selling:
- Sell across multiple departments within rights holders, recognising each has different commercial objectives and challenges
- Clearly translate Partnerbrite’s value into relevant outcomes for each function (revenue growth, audience monetisation, campaign performance, and data activation)
- Navigate and close complex, multi-stakeholder deals
WSC Ecosystem Selling:
- Leverage WSC’s client base to drive adoption
- Work closely with WSC teams while owning Partnerbrite sales
Collaboration:
- Shape commercial propositions with internal teams
- Help rights holders package and sell fan-targeted media
- Feed market insight into product and positioning
What You'll Need:
- Proven success selling into sports teams, leagues, or rights holders
- Strong understanding of sports revenue models
- Experience selling adtech, data, or performance media
- Track record closing complex, multi-stakeholder deals
- Bonus - experience packaging and selling sponsorships for sports organizations
Core Skills:
- Strong commercial instinct
- Able to sell nuanced propositions (standalone vs ecosystem)
- Clear, outcome-focused communicator
- Well-networked in North American sports
- High ownership and self-sufficient
Success Metrics:
- New logos and revenue
- Pipeline value and conversion
- Multi-department adoption within accounts
- Brand recognition and positioning within commercial ecosystem of sports organizations and brands
Compensation, Benefits And Perks:
This Role's ranges in salary from $160,000 - $190,000.
Starting pay for the successful applicant depends on a variety of job-related factors, including, but not limited to, the candidate’s qualifications, skills, experience and education.
On top of the base salary, the benefits available for this position are:
- Equity - We’re all in this together so we want to share the rewards
- 100% health insurance coverage on selected plans for medical, dental and vision
- 401K matching automatically
- Weekly catered lunches
- Annual subscription to a streaming service of your choice
- Plenty of fun team activities and sports events