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Senior Manager of Credit and Marketing Growth Analytics

Splash Financial

Splash Financial

Marketing & Communications, Sales & Business Development, Data Science
Posted on Tuesday, July 9, 2024


The crushing weight of debt is something that we believe holds people back from reaching their dreams and making a splash in the world. So in 2013, after seeing our friends and family struggle with student loans, we created Splash Financial.

Over the years, our mission has expanded to include helping people with other forms of debt - such as refinancing credit cards, which are at all time highs in the US. And we’ve been able to refinance $4+ Billion in loans through our network of Splash, powered credit union and bank partners who leverage our marketplace and automated loan processing technology. And we’ve raised over $70 million from investors like partners of DST Global, Citi Ventures, TruStage Ventures, Northwestern Mutual Future Ventures, Detroit Venture Partners and more.

But at our core, we’re still that little company from Cleveland with a big dream: to make people more powerful than their debt and we’re just getting started..


Splash is remote-first, and proud of it. We spend our days creating ways to simplify financial products, then get them into the hands of people who need help. Right now, we’re focused on developing financial technologies that fundamentally change the way the industry lends. And to hire the best, we provide the best: great health insurance, competitive salaries, and unique benefits like quarterly meet-ups, access to community and engagement tools. And although we’ve been around since 2013, we still love to think like a start-up — a place that empowers good people to do great things, fast.

We’re friendly, folksy, and have Slack channels for both #kids-and-pets and #food. We’re good people who want to make a difference in the financial landscape, and we approach tackling challenges with creativity, passion and urgency.


The Senior Manager of Credit and Marketing Growth Analytics will own and develop marketing channel growth analytics strategies across all acquisition channels for personal loan products. This role will require close collaboration with the Marketing, Product, and Data Science teams to optimize credit sandbox and filters for all affiliate channels. Responsibilities include developing direct marketing targeting strategies for direct mail and email channels, supporting digital retargeting, paid search, social, and SEO expansion. The ultimate goal is to maximize business revenue and growth while maintaining overall risk and return targets for investors.

If you’re at a point in your career where you’re ready for the challenge and excitement of shaping our programs and products and scaling it exponentially, this could be the role for you!


  • Partner with marketing team to optimize credit sandbox and filters for all marketing channels.
  • Develop prescreen targeting strategies for both direct mail and email channels to meet campaign objectives and constraints.
  • Collaborate with data science team to define and develop targeting models and tools.
  • Work with data team to create BI reports to monitor performance, identify potential opportunities or issues, and propose strategies and solutions.
  • Design and execute experimental testing initiatives to identify opportunities for maximizing growth while effectively managing credit risk.
  • Cultivate strong working relationships with other business units, particularly Marketing, Product and Finance teams.


  • Minimum of 5 years of experience in marketing analytics or credit risk management roles in the consumer lending industry.
  • Experience in unsecured lending industries.
  • Highly curious on finding insights and opportunities through vast amounts of data.
  • Bachelor’s degree in quantitative fields required; Master’s degree preferred.
  • Excellent communication skills, both written and verbal.
  • Proficiency in SQL and Python is a MUST.
  • Strong sense of urgency and ability to thrive in a fast-paced environment.


  • Comprehensive and affordable insurance benefits
  • Unlimited paid time off policy
  • 401(k) enrollment
  • 9 paid company holidays
  • Paid parental leave

Employment at Splash is based on individual merit. Opportunities are open to all, without regard to race, color, religion, sex, creed, age, handicap, national origin, ancestry, military status, veteran status, medical condition, marital status, sexual orientation, affectional preference, or other irrelevant factors. Splash is an equal opportunity employer.