ABOUT THE ROLE:

Splash Financial is seeking an entrepreneurial, growth-oriented executive to lead its HELOC division from initial development to sizable scale. This executive will report into the COO and will work closely with the broader executive team to spearhead the development and curation of the overall HELOC strategy and drive execution. This executive will augment the existing team, curate the product roadmap, and set the go-to-market strategy with full P&L accountability. The ideal candidate will demonstrate a strategic mindset and an action-oriented management style, and will be a visible presence internally and in the market to earn the respect of employees, customers / partners, and other key stakeholders. This is a hands-on role for a highly-motivated, team-oriented professional who wants to be part of a fast-moving, entrepreneurial organization.

If you have a record of strong relationships in broader HELOC marketplace and financial services (i.e., credit unions, banks, mortgage vendors) and have insight as to the key issues that concern HELOC lenders, this role is for you!

WHAT YOU'LL DO AT SPLASH:

• Articulate and drive the strategic vision of HELOC; build initial product from scratch and scale quickly. Empower the HELOC team to take ownership in this vision and drive the team’s success.
• Drive top-line growth through continued, agile development of superior products, building and executing GTM strategies for HELOC and future solutions for our lending partners.
• Monitor market activity / competitive trends and review Splash’s offerings in light of market developments.
• Build trusted relationships and establish credibility with lending partners, vendors, and affiliates.
• Be a visible presence in the market and generate positive exposure as a thought leader among customers, partners, influencers, and stakeholders.
• Provide overall leadership to the organization and full P&L accountability, working across all aspects and functions of the business (i.e., product, tech, marketing, sales, revenue generation, operations, services).
• Facilitate the recruitment, retention and development of high caliber employees and build a winning culture where the best people want to work and succeed together; hire “A-players” capable of recruiting and retaining high performing teams.
• Work closely with the executive team and investors/board, communicating regularly.

WHAT YOU'LL BRING TO SPLASH:

• Verifiable track-record of leading a business as a CEO, President, COO, or GM with P&L ownership within an organization ideally in HELOC.
• Experience taking a business from nascency to hyper-scale (ideally scaled companies from the product launch to >$100M ARR); deep track record of entrepreneurship.
• Reputation as a well-rounded executive with exceptional go-to-market and product instincts. Ability to bring sales, marketing, product and customer success together under common objectives.
• Inspiring, engaging people leader and communicator, able to set a vision and gain followership. Experienced in building relationships with decision-makers that positively impact the business
• Financial and operational knowledge of the broader capital markets ecosystem, regulations, policy and procedures that affect Figure.
• Ability to harness data to drive and proactively modify a strategic playbook to implement accountability in forecasts and determine activities required to generate pipeline and velocity to achieve results.