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Senior Manager, Marketing

Splash Financial

Splash Financial

Marketing & Communications
Remote
Posted on Friday, January 19, 2024

About Our Company:

We got tired of seeing our friends and family struggle under the crushing weight of student loans. So in 2013, we did something about it. We made a marketplace filled with banks and credit unions looking to help student borrowers. We used that network to help people shut out of refinancing find a way in. And we did it all from a tiny office in Cleveland, OH. In other words: we built Splash Financial.
Today, we’ve become a national leader with over $6 billion in refi requests. We’re expanding into technologies like machine learning, and automated underwriting that helps us match consumers to great offers — right from their phone. And we’ve raised over $70 million from investors like DST Global, Citibank, Northwestern Mutual, DVP, CMFG Ventures and more. But at our core, we’re still that little company from Cleveland with a big dream: to make people more powerful than their debt.

About Our Workplace:

Splash is remote-first, and proud of it. We spend our days creating ways to simplify financial products, then get them into the hands of people who need help. Right now, we’re focused on developing financial technologies that fundamentally change the way the industry lends. And before you ask: no, we’re not a crypto thing. And to hire the best, we provide the best: great health insurance, competitive salaries, and unique benefits like quarterly meet-ups, access to community and engagement tools. And although we’ve been around since 2013, we still love to think like a start-up — a place that empowers good people to do great things, fast. We’re friendly, folksy, and have Slack channels for both #kids-and-pets and #food.
Also: we sometimes have free t-shirts.

ABOUT THE ROLE:

Splash Financial is seeking a senior manager of marketing who has a background in customer communications and project management. This person will have had experience running email campaigns; we’re not particular about the platform, but you must have had some experience using an enterprise solution such as Salesforce Marketing Cloud (what we use), Iterable, Braze, Hubspot, Klaviyo, etc. Our ideal candidate will also be a true self-starter, someone who seeks out opportunities and then tackles them head-on. We are a small team and for the right person, this role could be career-defining where you have a direct impact on Splash’s future growth. This person will have broad responsibilities that include marketing project management, promotions management, content strategy, vendor onboarding, and campaign management. Reporting to the VP of marketing, you will have a direct line to the C-suite and every project will be highly visible

WHAT YOU’LL DO AT SPLASH:

  • Complete ownership of customer communications strategy; deployment, scheduling, content direction and measurement
  • Promotional campaign development and execution
  • Run key marketing projects across a variety of channels including new partnerships, content refresh initiatives, direct mail campaign testing, etc.

WHAT YOU’LL BRING TO SPLASH:

  • 5+ years of experience in a marketing role at a startup, in financial services, or other relevant experience
  • Technical knowledge of CRM marketing platforms
  • Vendor management experience - contracting, onboarding, and measurement
  • Peripheral experience with media buying - direct hands on keyboard experience not required for this role but must be capable of assessing campaign potential
  • Self-motivation to seek out opportunities and find growth opportunities across a number of marketing channels

BENEFITS:

  • Comprehensive and affordable insurance benefits
  • Unlimited paid time off policy
  • 401(k) enrollment
  • 9 paid company holidays
  • Paid parental leave

Employment at Splash is based on individual merit. Opportunities are open to all, without regard to race, color, religion, sex, creed, age, handicap, national origin, ancestry, military status, veteran status, medical condition, marital status, sexual orientation, affectional preference, or other irrelevant factors. Splash is an equal opportunity employer.