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Marketing Manager

100 Thieves

100 Thieves

Marketing & Communications
Culver City, CA, USA
Posted on Thursday, May 30, 2024

About 100 Thieves

100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded in 2017 by former Call of Duty World Champion and YouTube sensation Matthew "Nadeshot" Haag. 100 Thieves has leading esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its streetwear-inspired apparel, known for rapidly selling out new drops. In 2020 the company opened its brand-new headquarters, the 100 Thieves Compound, which is a 15,000 sq ft esports facility, and acquired a CDL franchise, LA Thieves. 100 Thieves produces top gaming podcasts and massively popular YouTube content, created by its world-class gaming talent including CouRageJD, Valkyrae, BrookeAB, Fuslie, and more.

About Higround

Higround is a premium gaming hardware & lifestyle brand co-founded by Rustin Sotoodeh and Kha Lu. In 2020, Higround created the first-ever graphic keyboard and since then, has collaborated with ComplexLand, Beats by Dre, 100 Thieves, and sold out of every drop. Higround’s mission is to elevate gaming culture by redefining gaming hardware.

About the Role

As Higround’s Marketing Manager, you will be responsible for developing and executing marketing campaigns for new product launches. This position will focus on developing go-to-market strategies, implementing and organizing the tactics, and delivering all product assets for a successful launch. They will work closely with the CMO and Product Team on messaging creative stories to represent each product. A successful candidate must be a high-energy tactical execution expert and a team player with a friendly can-do attitude.


  • Degree in Marketing, Business Administration, or Communications
  • Minimum 3 years experience working in related fields of gaming hardware or DTC brands
  • Excellent project management skills to manage multiple launches, projects, and tasks
  • Excellent interpersonal skills with the ability to collaborate with internal and external stakeholders
  • Highly organized, deadline-oriented, and creative with an attention to detail
  • Understands how to use project management systems (i.e. Asana)
  • Comfortable working in a fast-paced and start-up environment
  • Interest in gaming and understanding of current industry trends
  • Awareness of large influencers and creators in the gaming industry


  • Help develop and manage go-to-market planning strategies and creative product presentations
  • Work with the Product Team on aligning product design and features to the market and target audience
  • Work with socials and content team to bring together all the parts necessary to execute the roll-out of a campaign
  • Coordinate with influencers and set up PR kits for pre-launch marketing activities
  • Lead execution of experiential marketing and community events
  • Assist in pulling together materials for creative marketing presentations and gathering feedback from the team
  • Develop product messaging briefs, web briefs, product packaging briefs, and all related product launch assets (including product images, videos, web content, and premium marketing materials)
  • Review packaging artwork and content to ensure the highest quality and accuracy, including legal and compliance requirements for various launch countries
  • Partner with employees across the organization, lead and optimize efforts among multiple teams, build strong relationships, and be self-motivated
  • Work with the Product Development team to meet product deadlines
  • Ability to adjust to changing market dynamics and competitive landscapes

Our targeted compensation rate for this full-time position based in Culver City, California, is between $90,000 and $100,000, depending on experience, expertise, internal equity within the organization, and alignment with market data.

Do you believe your skills are exceptional and warrant higher compensation? Apply anyway! If we agree, we’re willing to negotiate. In addition to compensation, below you’ll find a few of our perks:

  • Unlimited PTO and two seasonal PAID breaks!
  • Company-sponsored Health, Dental, and Vision plan options for employees on select plans*
  • FREE Long-Term Disability and Basic Life Insurance
  • Flexible Spending Account (FSA) - Medical & Dependent Care
  • 14-20 weeks of fully paid Parental Leave without a wait period!
  • Annual apparel stipend with 40% off
  • 401K that you can contribute to on day 1 of employment
  • Support for professional development as well as several other wellness, financial, and work/lifestyle-specific benefits

Lastly, an inclusive, diverse, fun, and engaging culture where you will grow both personally and professionally!

Why You’ll Love 100 Thieves

  • You will play a key role in defining the future of 100 Thieves and will be depended upon to ensure the success of the company
  • You will have an opportunity to work every day with a team of smart, hungry, and humble gamers & entrepreneurs
  • You will be a key leader in helping us reach our goal of being recognized as the lifestyle brand that took competitive gaming mainstream

100 Thieves is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.