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Ad Monetization Lead

WSC Sports

WSC Sports

Israel
Posted on Tuesday, July 2, 2024

Ad Monetization Lead

  • Business Development
  • Israel

Description

WSC Sports, the pioneer in AI-powered content technology, empowers more than 460 clients worldwide to connect with their fans through AI-tailored sports content experiences. Our platform automates content creation, management, and distribution, enabling media rights holders to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms.

Why WSC Sports:

You'll work in an exciting environment alongside some of the most innovative people in the industry, using cutting-edge tools and technologies. At WSC Sports, you have the opportunity to directly influence the products and solutions used by our clients worldwide, including sports giants such as the NBA, Bundesliga, LaLiga, ESPN - and that's just the beginning of what we have to offer! Join us and be a part of the best tech team as we Fuel The Fandom.

What you’ll do

  • Lead WSC Sports’ efforts driving programmatic and direct Advertising business development and go to market in EMEA - with the goal of developing scalable programmatic demand (through direct deals, PMPs and PGs) for its expanding ad inventory
  • Utilize existing network and develop new ties to drive programmatic and direct ad sales for all WSC’s managed ad inventory
  • Develop meaningful and impactful partnerships and channels (eg resellers) to promote WSCs ad inventory across the sports advertising ecosystem
  • Consult WSCs’ rights holder partners (Leagues, Teams, Broadcasters) ad sales teams on the best way to promote and sell advertising against WSCs’ video solutions
  • Manage end to end ad sales cycles from intros to signed IOs, PMP and PGs
  • Manage relationships with all advertising partners (agencies, channels, brands etc) in the region
  • Attend conferences and work with internal marketing stakeholder to promote WSCs awareness and brand name in the sport advertising ecosystem
  • Ensure campaign success and positive WoM by leading channel/brand partner communication pre, during and post campaigns
  • Help prepare performance reports covering industry standard metrics relating to campaign reach, completion rates, viewability and CTR

Requirements

What you’ll need

  • At least 7 - 8 years of experience in commercial / ad sales / business development specializing in video and programmatic, channels ( Publisher, Platform, SSPs and DSPs ) and other strategic demand side partners in EMEA.
  • Strategic knowledge of the EMEA advertiser ecosystem, in terms of video, digital advertising and programmatic buying and trading trends and the ability to craft a compelling GTM Strategy.
  • Experience building and growing a programmatic advertising business / business unit from standstill, with a focus on digital and video advertising.
  • A proven up-to-date network of advertising / marketing budget decision makers across the programmatic buy-side of the EMEA digital advertising ecosystem, including agency trading desks and / or in-housing brand and advertising solutions.
  • Excellent strategic understanding of demand models, programmatic buying models (PMPs, PG deals, etc) acquisition deal cycles, lead generation, funnel stages, pilot structures, tests, etc.
  • Track-record of successfully hitting commercial and revenue KPIs in a hyper-growth business.
  • Intimate understanding of the industry standard ad-tech stack, measurement protocols and upcoming trends that keep WCS Sports inline and ahead of industry developments.
  • Strong written and verbal communication skills.

Bonus:

  • Love for sports
  • Hands on experience in managing ad campaigns
  • Close ties with the programmatic demand suppliers within the region
  • Business level communication in Spanish